Amazon
Experience inside one of the world's leading consumer technology and ecommerce companies.
Consumer product · Customer experience · Ecommerce · Conversion · Friction reduction · Scalable digital systems
Boon Chew × Aevum
Relevant Experience & Track Record
Cross-Industry Experience in Building Products, Companies and Enterprise Value
Boon's experience spans more than two decades across technology, consumer products, digital experiences, gaming, health technology, hospitality, AI, and venture creation.
His background combines experience working with major global companies — including Amazon, Nike, EA, Nintendo, Nickelodeon, Hasbro, iHeartRadio, and Discovery Channel — with hands-on involvement in early-stage technology companies through periods of product development, growth, fundraising, valuation expansion, and acquisition.
- Product Strategy
- AI
- Technology
- UX
- Brand
- Gamification
- Consumer Experience
- GTM
- Growth
- Fundraising
- Venture Creation
01
Selected Experience
Blast Radius / Nike / EA
Early career experience in digital branding and interactive consumer experiences for major global brands.
Brand positioning · Digital storytelling · Experience design · Consumer engagement · Translating complexity into compelling propositions
Nintendo / Nickelodeon / Hasbro / PC & Xbox Games
Years spent creating games and interactive entertainment.
GoalActionFeedbackProgressMastery
Gamification · Goals · Progression · Feedback loops · Retention · Rewards · Engagement · Behavior design
iHeartRadio / Discovery Channel
Experience with large-scale consumer media and entertainment brands.
Consumer product · Audience engagement · Content · Digital media · Mass-market user experience
CLEAR
Technology involving biometric identity and highly sensitive consumer information.
Biometrics · Identity · Trust · Privacy-aware digital experiences
Aloe Care Health
IoT-enabled elder-care platform using connected devices for monitoring, safety, communication, and support in the home.
Acquired
Health technology · IoT · Remote monitoring · Aging · Continuous real-world context · Connected care
SevenRooms
Hospitality technology focused on guest intelligence, CRM, personalization, and physical + digital customer experience.
Acquired at approximately $1.2B
Premium customer experience · Personalization · CRM · Hospitality technology · Service design · Customer intelligence
MakeSpace
Technology-enabled physical storage and service platform combining software, logistics, and customer service.
Acquired
Operational technology · Physical + digital customer journeys · Service orchestration · Consumer product
Pepper
Consumer social cooking platform.
Approximately $1M → $10M valuation
From approximately $1M when Boon became involved to approximately $10M.
Consumer apps · Social products · Early-stage company building · Product development · Growth
Hiki
Friendship and dating platform designed specifically for the autistic community.
Approximately $1M → $20M valuation
From approximately $1M when Boon became involved to approximately $20M.
Community products · Personalization · Consumer UX · Designing for highly specific user needs · Early-stage company building
YellowHeart
Consumer technology operating at the intersection of entertainment and emerging digital technology.
Acquired
Emerging technology · Consumer adoption · New digital business models · Entertainment technology
02
Current AI & Venture-Building Experience
Yeego
AI-native relationship intelligence involving persistent memory, contextual understanding, signals, recommendations, and autonomous agents.
AI memory · Persistent context · Personalization · Agents · Intelligent recommendations
AppellatePro.ai
AI-driven workflow technology for complex professional legal processes.
Workflow automation · Professional AI software · Complex process simplification · AI-assisted execution
Davini / GameSetMath
AI and data applied to athletic coaching and performance improvement.
Sports technology · Performance data · Coaching intelligence · Longitudinal improvement
Urbino
AI-enabled personalized travel products and experiences.
Generative AI · Personalization · Consumer product
Tappollo Media / Centaur Lab
Technology and AI venture-building platforms used to conceive, prototype, validate, launch, fund, and support new businesses.
Venture creation · Product strategy · Rapid prototyping · GTM · Business models · Fundraising · Investor narrative · Company building
03
What This Experience Represents
GamesMotivation & engagement
EcommerceFriction reduction & conversion
MediaAttention & storytelling
HospitalityPersonalization & premium service
Health TechnologyTrust, aging, monitoring & continuity
AIIntelligence, context & automation
Consumer ProductsAdoption & retention
BrandPositioning & differentiation
Venture BuildingProduct, GTM, fundraising & scale
04
Why This Matters to an Engagement
Engaging Boon is different from hiring a narrowly defined software developer, design agency, product consultant, or AI consultant. His experience allows him to contribute across interconnected decisions involving:
Product & Technology
What should be built, how it should work, and which problems are worth solving.
AI
Where AI can genuinely change the product, operations, personalization, intelligence, and customer experience.
Brand & Positioning
How complex ideas become understandable, differentiated, and desirable.
Consumer Experience
How products reduce friction, fit into everyday life, and create repeated engagement.
Gamification & Behavior
How goals, feedback, progression, challenge, and accountability influence action.
Health Technology
How biometrics, IoT, monitoring, personal data, and continuous context can operate around users.
GTM & Growth
How products are packaged, tested, positioned, distributed, and brought to market.
Venture Building & Capital
How products and capabilities become scalable businesses, how early-stage ventures are positioned for investors, and how fundraising narratives connect product, market, defensibility, and long-term enterprise value.
The value is not one narrow specialty.
It is the ability to connect product, AI, technology, brand, consumer behavior, health technology, gamification, growth, fundraising, and venture strategy during execution.
One senior resource with a perspective that would otherwise require multiple separate specialists.
Major Global BrandsStartup Building$1M+ Capital RaisedValuation GrowthMultiple Acquisitions
Boon has worked across major global brands and early-stage startups.
He has experience across multiple disciplines that Aevum would otherwise need to source separately.
He has been involved with companies that materially increased in value and achieved acquisitions.
He has also helped raise more than $1 million in aggregate across Centaur Lab, AppellatePro.ai, and Yeego, providing direct experience translating product vision into investor narrative and capital formation.
His value therefore extends well beyond technology implementation or AI consulting.